Smart reasons why you should never use blatant promotion in white papers
White papers are one of the most powerful tools available for marketing communications … but only when they are used…
White papers are one of the most powerful tools available for marketing communications … but only when they are used…
White paper editor is not a formal career, but it’s a term describing people who can use their knowledge and…
Proofreading white papers doesn’t sound like fun, but it is critically important for companies that use white papers to educate…
Features and benefits are the cause of some confusion when writing white papers. While many people believe the two words…
White paper mistakes are the things some organizations do that hurt the effectiveness and credibility of the white papers they…
Plagiarism in white papers is a topic that raises questions now and again. When people are developing white papers for…
Abstracts in white papers trigger debates Abstracts in white papers is a subject often up for debate. Also called “executive…
Using case studies in white papers is one of the best ways to improve your business-to-business white papers. In the…
When asked to review a white paper draft, many people aren’t sure how to proceed. Often, that’s because they may…
If your company or organization is trying to influence a political issue that isn’t well-understood, advocacy white papers can provide…