29
Aug
Leveraging Educational White Papers as a Powerful Marketing Strategy
If your company is pioneering innovative products or services, you might find yourself at a disadvantage that educational white papers…
Author: Scott Flood
Best Secrets for Generating Leads from White Papers
In the competitive landscape of modern marketing, generating high-quality leads is paramount. White papers have emerged as a powerful tool,…
27
Jun
Evaluate the Quality, Power of Your Writing with A White Paper Checklist
White papers are invaluable tools for sharing in-depth information, thought leadership, and detailed analysis on specific topics. However, not all…
29
May
Can a pro improve a white paper you’ve written?
You’ve been hard at work on a white paper, but it just doesn’t sound right. You wonder if a professional…
29
Apr
What business writers need to know white papers and copyrights
Few people really understand the relationship between content in white papers and copyrights. When they develop a white paper, they…
29
Mar
Strategies for creating better white paper titles
Creating white paper titles may well be the most important task when developing a white paper, because it determines how…
29
Feb
The best ways to find a skilled white paper writer
If your company has opted to create a white paper, well done! If you’ve also chosen to enlist the services…
29
Jan
White papers support prospects so they can make decisions faster
White papers support a robust sales approach, particularly in scenarios where the decision-making process involves multiple stakeholders. If your company…
29
Nov
Best ways to structure white papers for sales efforts
Before writing the first words, you need to consider how to structure white papers. Unlike a standard brochure, white papers…
30
Oct
Five white paper mistakes even savvy marketers frequently make
White paper mistakes are common in most industries. Even experienced marketers and professionals whose work demands extensive writing often make…