08
Dec
Printing white papers still makes sense for these 5 reasons
Printing white papers may seem like an old-fashioned idea in our digital age, but there are still several reasons it…
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01
Dec
Segmenting white papers successfully for 3 or more target audiences
Segmenting white papers for different audiences is a sensible strategy for companies that sell to multiple market segments of different…
17
Nov
3 reasons for creating powerful white paper case studies
White paper case studies can be one of the most effective ways to promote your company and its products or…
10
Nov
Can your white paper mention your competitors’ names?
Mentioning competitors in your white paper Your white paper may serve any number of purposes, from explaining a new technology,…
03
Nov
Are you cramming too much into your white paper?
You can communicate too much You and your team have worked for several weeks to develop your white paper detailing…
20
Oct
3 ways to use white papers to educate your teams
One of the most common purposes for white papers is to educate key audiences such as customers and prospects. But…
29
Sep
How to create great problem-solution approaches for white papers
State the problem first in a problem-solution white paper Problem-solution white papers are one of the most effective ways to…
22
Sep
Smart advice about white papers and copyrights
There are many misunderstandings about white papers and copyrights. When organizations develop white papers, they may want to include information…
15
Sep
Does it make sense to have your white paper rewritten?
Your company has developed a white paper, but after reading it a couple times, you wonder if you should have…
08
Sep
How to start a white paper in the best ways
How do you start a white paper? It’s one of the questions I hear most often from people who would…