29
Nov
Best ways to structure white papers for sales efforts
Before writing the first words, you need to consider how to structure white papers. Unlike a standard brochure, white papers…
Planning
28
Jun
Are white papers persuasive communications tools or simply informational?
Most people recognize white papers as an informational document issued by companies or other organizations. When writing white papers to…
24
May
Try these ways to repurpose white papers you’ve developed
If you’re seeking ways to repurpose white papers, you’ve probably already started to see the benefits of using a white…
26
Apr
White papers for agribusiness are fertile soil to grow powerful marketing tools
White papers for agribusiness purposes are more than just powerful documents on their own. Business white papers can actually serve…
15
Feb
When shouldn’t your white paper ask for the order?
You might assume it’s obvious to have a white paper ask for the order, but that standard element of effective…
01
Feb
White papers as backgrounders serve a powerful role
Using white papers as backgrounders can be a particularly effective way to share large amounts of information with audiences that…
18
Jan
Writing for translation demands special care and practical considerations
Writing for translation requires different thinking and approaches than writing for American audiences. There are two primary reasons for this….
28
Sep
How long does it take to write a white paper?
“How long does it take to write a white paper?” It’s a valid question. Even if you’re someone who frequently…
14
Sep
Research paper vs white paper: how are they different?
Research paper vs white paper is a conundrum white paper writers frequently encounter. Most people had to write research papers…
17
Aug
Quotes in white papers: how to use them and why you should
If you’ve ever wondered about the roles played by quotes in white papers, I can tell you as a professional…