29
Nov
Crafting Today’s Most Compelling White Paper Titles
White paper titles are arguably the most crucial element of your white paper, as they determine whether your target audience…
Planning
29
May
Can a pro improve a white paper you’ve written?
You’ve been hard at work on a white paper, but it just doesn’t sound right. You wonder if a professional…
29
Mar
Strategies for creating better white paper titles
Creating white paper titles may well be the most important task when developing a white paper, because it determines how…
29
Jan
White papers support prospects so they can make decisions faster
White papers support a robust sales approach, particularly in scenarios where the decision-making process involves multiple stakeholders. If your company…
29
Nov
Best ways to structure white papers for sales efforts
Before writing the first words, you need to consider how to structure white papers. Unlike a standard brochure, white papers…
28
Jun
Are white papers persuasive communications tools or simply informational?
Most people recognize white papers as an informational document issued by companies or other organizations. When writing white papers to…
24
May
Try these ways to repurpose white papers you’ve developed
If you’re seeking ways to repurpose white papers, you’ve probably already started to see the benefits of using a white…
26
Apr
White papers for agribusiness are fertile soil to grow powerful marketing tools
White papers for agribusiness purposes are more than just powerful documents on their own. Business white papers can actually serve…
15
Feb
When shouldn’t your white paper ask for the order?
You might assume it’s obvious to have a white paper ask for the order, but that standard element of effective…
01
Feb
White papers as backgrounders serve a powerful role
Using white papers as backgrounders can be a particularly effective way to share large amounts of information with audiences that…