08
Dec
Printing white papers still makes sense for these 5 reasons
Printing white papers may seem like an old-fashioned idea in our digital age, but there are still several reasons it…
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01
Dec
Segmenting white papers successfully for 3 or more target audiences
Segmenting white papers for different audiences is a sensible strategy for companies that sell to multiple market segments of different…
10
Nov
Can your white paper mention your competitors’ names?
Mentioning competitors in your white paper Your white paper may serve any number of purposes, from explaining a new technology,…
29
Sep
How to create great problem-solution approaches for white papers
State the problem first in a problem-solution white paper Problem-solution white papers are one of the most effective ways to…
08
Sep
How to start a white paper in the best ways
How do you start a white paper? It’s one of the questions I hear most often from people who would…
28
Jul
3 reasons white paper subheads improve readership and navigation
White paper subheads offer a powerful way to increase readership of your white papers and build understanding of the subject…
02
Jun
Is a white paper table of contents really necessary?
A white paper table of contents is a common technique, but it’s often handled incorrectly. Because white papers tend to…
28
Apr
How do you write a white paper for business?
“How do you write a white paper?” is one of the most common questions the White Paper Pro hears from…
17
Feb
Don’t write white papers the way you wrote college papers
Because white papers tend to be lengthy documents, they may remind you of the research and term papers you used…
10
Feb
Never choose white paper writers by cost alone
The familiar adage “you get what you pay for” definitely applies to white paper writers. Search the internet, and you’ll…