30
Jun
Features and benefits: what’s the big difference and why?
Features and benefits are the cause of some confusion when writing white papers. While many people believe the two words…
Month: June 2021
23
Jun
5 reasons white papers and webinars are a great combination
White papers and webinars are both powerful tools on their own. When you combine them in a joint effort, they…
09
Jun
5 key steps when you interview white paper SMEs
White paper SMEs (subject matter experts) play an important role in developing white papers for marketing or educational purposes. That’s…
02
Jun
Is a white paper table of contents really necessary?
A white paper table of contents is a common technique, but it’s often handled incorrectly. Because white papers tend to…