31
Aug
Which is better: a white paper or an ebook?
White papers and ebooks are both valuable tools for businesses, but they serve different purposes. White papers are typically used…
Author: Scott Flood
28
Jun
Are white papers persuasive communications tools or simply informational?
Most people recognize white papers as an informational document issued by companies or other organizations. When writing white papers to…
24
May
Try these ways to repurpose white papers you’ve developed
If you’re seeking ways to repurpose white papers, you’ve probably already started to see the benefits of using a white…
26
Apr
White papers for agribusiness are fertile soil to grow powerful marketing tools
White papers for agribusiness purposes are more than just powerful documents on their own. Business white papers can actually serve…
29
Mar
Proven tip: don’t use acronyms and jargon in your white paper
There’s very good reason not to use acronyms and jargon in your white paper, even if you’re writing in an…
01
Mar
Grammar with white papers: how important is it?
Grammar with white papers is an area that creates confusion for many writers (and people who evaluate writers’ work). White…
15
Feb
When shouldn’t your white paper ask for the order?
You might assume it’s obvious to have a white paper ask for the order, but that standard element of effective…
01
Feb
White papers as backgrounders serve a powerful role
Using white papers as backgrounders can be a particularly effective way to share large amounts of information with audiences that…
18
Jan
Writing for translation demands special care and practical considerations
Writing for translation requires different thinking and approaches than writing for American audiences. There are two primary reasons for this….
04
Jan
Understanding when you should use white paper bullet points
White paper bullet points can serve many functions, but they’re often misused by people who misunderstand their roles … or…