08
Jun
Effective white papers need solid facts, not marketing hype
Effective white papers may be written about any number of topics, but they all share a single trait: solid proof…
Author: Scott Flood
25
May
B2B white paper writer is a powerful resource for teams
Turning to a B2B white paper writer offers many advantages A B2B white paper writer brings special expertise to developing…
11
May
5 surprising reasons technical white papers lose audiences
Many organizations develop technical white papers to explain the advantages they offer or to educate their stakeholders about situations or…
06
May
Get more leads with a white paper writer in Indiana
If your company wants to get more leads, working with a white paper writer in Indiana may be an excellent…
28
Apr
White paper graphics: 7 considerations for the best quality
White paper graphics can provide a powerful addition to your white paper, as long as you’re choosing the right types…
13
Apr
White papers for multiple audiences: better ways to develop them
White papers for multiple audiences can be inherently more challenging to write than those aimed at a specific audience, but…
02
Mar
White paper readers tend to be skimmers
White paper readers rarely take the time to carefully read every word of a white paper, even though that’s what…
16
Feb
Updating white papers increases their value to your company
Updating white papers can be a never-ending process, but that’s not a bad thing, because it ensures the messages you’re…
02
Feb
Who’s the best choice to review your white paper drafts?
White paper drafts should always be reviewed carefully before the finished white paper is produced and distributed. It’s normal for…
19
Jan
Educate and connect with professional journalists with white papers
Professional journalists face two significant challenges when working on stories. First, they generally are operating on a tight timeframe, often…