02
Feb
Who’s the best choice to review your white paper drafts?
White paper drafts should always be reviewed carefully before the finished white paper is produced and distributed. It’s normal for…
Author: Scott Flood
19
Jan
Educate and connect with professional journalists with white papers
Professional journalists face two significant challenges when working on stories. First, they generally are operating on a tight timeframe, often…
05
Jan
White paper length: is it better to be longer or shorter?
What’s the right white paper length? It’s a question we hear frequently. While a brochure might contain a couple hundred…
08
Dec
Printing white papers still makes sense for these 5 reasons
Printing white papers may seem like an old-fashioned idea in our digital age, but there are still several reasons it…
01
Dec
Segmenting white papers successfully for 3 or more target audiences
Segmenting white papers for different audiences is a sensible strategy for companies that sell to multiple market segments of different…
17
Nov
3 reasons for creating powerful white paper case studies
White paper case studies can be one of the most effective ways to promote your company and its products or…
10
Nov
Can your white paper mention your competitors’ names?
Mentioning competitors in your white paper Your white paper may serve any number of purposes, from explaining a new technology,…
03
Nov
Are you cramming too much into your white paper?
You can communicate too much You and your team have worked for several weeks to develop your white paper detailing…
20
Oct
3 ways to use white papers to educate your teams
One of the most common purposes for white papers is to educate key audiences such as customers and prospects. But…
29
Sep
How to create great problem-solution approaches for white papers
State the problem first in a problem-solution white paper Problem-solution white papers are one of the most effective ways to…