15
Feb
When shouldn’t your white paper ask for the order?
You might assume it’s obvious to have a white paper ask for the order, but that standard element of effective…
Our Blog
01
Feb
White papers as backgrounders serve a powerful role
Using white papers as backgrounders can be a particularly effective way to share large amounts of information with audiences that…
18
Jan
Writing for translation demands special care and practical considerations
Writing for translation requires different thinking and approaches than writing for American audiences. There are two primary reasons for this….
04
Jan
Understanding when you should use white paper bullet points
White paper bullet points can serve many functions, but they’re often misused by people who misunderstand their roles … or…
07
Dec
Powerful advice for white paper graphic design
White paper graphic design advice is valuable not only for the professional graphic designers who are asked to design white…
09
Nov
Boring white papers? Serious doesn’t have to mean being dull
Do you develop boring white papers? Nobody sets out to deliberately make their white papers dull, but that’s what happens…
26
Oct
Why you may need a white paper table of contents
A white paper table of contents may be a useful addition to your technical white paper, especially if your white…
28
Sep
How long does it take to write a white paper?
“How long does it take to write a white paper?” It’s a valid question. Even if you’re someone who frequently…
14
Sep
Research paper vs white paper: how are they different?
Research paper vs white paper is a conundrum white paper writers frequently encounter. Most people had to write research papers…
31
Aug
What’s the difference between a white paper and a case study?
There’s more than one difference between a white paper and a case study, even though they’re remarkably similar strategies. If…