28
Apr
White paper graphics: 7 considerations for the best quality
White paper graphics can provide a powerful addition to your white paper, as long as you’re choosing the right types…
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13
Apr
White papers for multiple audiences: better ways to develop them
White papers for multiple audiences can be inherently more challenging to write than those aimed at a specific audience, but…
02
Mar
White paper readers tend to be skimmers
White paper readers rarely take the time to carefully read every word of a white paper, even though that’s what…
16
Feb
Updating white papers increases their value to your company
Updating white papers can be a never-ending process, but that’s not a bad thing, because it ensures the messages you’re…
02
Feb
Who’s the best choice to review your white paper drafts?
White paper drafts should always be reviewed carefully before the finished white paper is produced and distributed. It’s normal for…
19
Jan
Educate and connect with professional journalists with white papers
Professional journalists face two significant challenges when working on stories. First, they generally are operating on a tight timeframe, often…
05
Jan
White paper length: is it better to be longer or shorter?
What’s the right white paper length? It’s a question we hear frequently. While a brochure might contain a couple hundred…
08
Dec
Printing white papers still makes sense for these 5 reasons
Printing white papers may seem like an old-fashioned idea in our digital age, but there are still several reasons it…
01
Dec
Segmenting white papers successfully for 3 or more target audiences
Segmenting white papers for different audiences is a sensible strategy for companies that sell to multiple market segments of different…
17
Nov
3 reasons for creating powerful white paper case studies
White paper case studies can be one of the most effective ways to promote your company and its products or…