29
Apr
What business writers need to know white papers and copyrights
Few people really understand the relationship between content in white papers and copyrights. When they develop a white paper, they…
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29
Mar
Strategies for creating better white paper titles
Creating white paper titles may well be the most important task when developing a white paper, because it determines how…
29
Feb
The best ways to find a skilled white paper writer
If your company has opted to create a white paper, well done! If you’ve also chosen to enlist the services…
29
Jan
White papers support prospects so they can make decisions faster
White papers support a robust sales approach, particularly in scenarios where the decision-making process involves multiple stakeholders. If your company…
29
Nov
Best ways to structure white papers for sales efforts
Before writing the first words, you need to consider how to structure white papers. Unlike a standard brochure, white papers…
30
Oct
Five white paper mistakes even savvy marketers frequently make
White paper mistakes are common in most industries. Even experienced marketers and professionals whose work demands extensive writing often make…
28
Sep
5 tips for successful white papers
If you’re looking for tips for successful white papers, you’ve come to the right place. White papers are documents that…
31
Aug
Which is better: a white paper or an ebook?
White papers and ebooks are both valuable tools for businesses, but they serve different purposes. White papers are typically used…
28
Jun
Are white papers persuasive communications tools or simply informational?
Most people recognize white papers as an informational document issued by companies or other organizations. When writing white papers to…
24
May
Try these ways to repurpose white papers you’ve developed
If you’re seeking ways to repurpose white papers, you’ve probably already started to see the benefits of using a white…