28
Jul
3 reasons white paper subheads improve readership and navigation
White paper subheads offer a powerful way to increase readership of your white papers and build understanding of the subject…
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21
Jul
5 fantastic ways to use white papers and videos together
White papers and videos are powerful strategic partners, with each offering opportunities for supporting and strengthening the other. The opportunities…
14
Jul
How to create compelling white paper titles
White paper titles may well be the most important component of your white paper, because it determines whether the audience…
07
Jul
Proofreading white papers: 9 practical tips
Proofreading white papers doesn’t sound like fun, but it is critically important for companies that use white papers to educate…
30
Jun
Features and benefits: what’s the big difference and why?
Features and benefits are the cause of some confusion when writing white papers. While many people believe the two words…
23
Jun
5 reasons white papers and webinars are a great combination
White papers and webinars are both powerful tools on their own. When you combine them in a joint effort, they…
09
Jun
5 key steps when you interview white paper SMEs
White paper SMEs (subject matter experts) play an important role in developing white papers for marketing or educational purposes. That’s…
02
Jun
Is a white paper table of contents really necessary?
A white paper table of contents is a common technique, but it’s often handled incorrectly. Because white papers tend to…
26
May
How to effectively and responsibly use sources in white papers
Using sources in white papers is a way to add depth and credibility to the messages you wish to share….
19
May
4 white paper mistakes you shouldn’t make
White paper mistakes are the things some organizations do that hurt the effectiveness and credibility of the white papers they…