31
Aug
Which is better: a white paper or an ebook?
White papers and ebooks are both valuable tools for businesses, but they serve different purposes. White papers are typically used…
Marketing
13
Apr
White papers for multiple audiences: better ways to develop them
White papers for multiple audiences can be inherently more challenging to write than those aimed at a specific audience, but…
16
Feb
Updating white papers increases their value to your company
Updating white papers can be a never-ending process, but that’s not a bad thing, because it ensures the messages you’re…
19
Jan
Educate and connect with professional journalists with white papers
Professional journalists face two significant challenges when working on stories. First, they generally are operating on a tight timeframe, often…
21
Jul
5 fantastic ways to use white papers and videos together
White papers and videos are powerful strategic partners, with each offering opportunities for supporting and strengthening the other. The opportunities…
23
Jun
5 reasons white papers and webinars are a great combination
White papers and webinars are both powerful tools on their own. When you combine them in a joint effort, they…
04
Mar
Why are complex supply chains and white papers a powerful combination?
Complex supply chains and white papers work well together because they can help you effectively deliver your messages to multiple…
04
Mar
Smart reasons to choose a professional white paper writer
There are many advantages to asking a professional white paper writer to handle your white paper project. A professional white…
14
Feb
Professional white paper writers offer many advantages
You may be a good writer and wonder why you would have an interest in getting help from professional white…
14
Feb
The best way to structure white papers?
Before you can write or design them, you need to think about how to structure white papers. While a typical…