16
Feb
Updating white papers increases their value to your company
Updating white papers can be a never-ending process, but that’s not a bad thing, because it ensures the messages you’re…
Planning
02
Feb
Who’s the best choice to review your white paper drafts?
White paper drafts should always be reviewed carefully before the finished white paper is produced and distributed. It’s normal for…
05
Jan
White paper length: is it better to be longer or shorter?
What’s the right white paper length? It’s a question we hear frequently. While a brochure might contain a couple hundred…
17
Nov
3 reasons for creating powerful white paper case studies
White paper case studies can be one of the most effective ways to promote your company and its products or…
03
Nov
Are you cramming too much into your white paper?
You can communicate too much You and your team have worked for several weeks to develop your white paper detailing…
20
Oct
3 ways to use white papers to educate your teams
One of the most common purposes for white papers is to educate key audiences such as customers and prospects. But…
25
Aug
4 main types of white papers you can use to connect more powerfully with important audiences
There are several types of white papers companies may use as part of their marketing communications efforts. While the potential…
18
Aug
5 questions to determine whether you need white papers
White papers are a powerful tool for marketing, communications, and education, but you may have wondered whether white papers are…
14
Jul
How to create compelling white paper titles
White paper titles may well be the most important component of your white paper, because it determines whether the audience…
09
Jun
5 key steps when you interview white paper SMEs
White paper SMEs (subject matter experts) play an important role in developing white papers for marketing or educational purposes. That’s…