18
Feb
Practical reasons your team shouldn’t write white papers
While it’s tempting to assign the responsibility to write white papers to the members of your staff who know the…
Planning
03
Feb
Non-profits use white papers for better education, training and development
Smart non-profits use white papers for several reasons. While white papers are commonly used in the business world, they can…
13
Jan
Start your white papers by thinking like your audience
The first step in writing effective white papers isn’t thinking about what you want to say. It’s thinking about what…
02
Dec
How to write a great white paper
If you want to know how to write a great white paper, your work doesn’t begin when you start drafting…
25
Nov
White paper writer needed even if others can write
It’s not unusual to see postings on industry message boards and social media saying, “white paper writer needed.” Often it’s…
18
Nov
How to write a white paper format
Knowing how to write a white paper format is one of many decisions you’ll have to make if you need…
11
Nov
A white paper call to action is critically important
A white paper call to action is a critical piece of your content marketing efforts. If you’re planning to write…
04
Nov
How to hire a white paper writer
Do you know how to wire a white paper writer? If your company has decided to develop a white paper,…
28
Oct
How long does it take to write a white paper?
Even if you’re someone who frequently handles writing for your company or organization, you may not have any idea of…
04
Sep
Two powerful ways white papers improve decision-making
White papers improve decision-making among stakeholders that matter to you. That’s what makes white papers a powerful sales tool for…