You might consider writing a white paper on your own or enlisting your team’s help. However, there are several compelling reasons to hire a professional white paper writer for the job.
Lack of time
Even if you’re a skilled writer, developing a white paper can take more time than you might expect, especially if writing isn’t part of your daily routine. As you spend hours crafting the perfect sentences and organizing your thoughts, what will happen to your other responsibilities? Will someone else take on your tasks, or will your workdays simply become longer?
Objective and unbiased perspective
A professional white paper writer brings an unbiased perspective to the project. They can objectively evaluate how your audience might interpret your message, something that can be difficult to do from within your organization. An external writer approaches your company with fewer preconceived ideas and internal assumptions about your product or service. They are also more likely to challenge the biases and opinions that you and your team may hold.
Audience-centered approach
Professional writers craft white papers with the audience’s perspective in mind, rather than focusing solely on your company’s viewpoint. They consider what’s important to your audience and what information they need, making your arguments and ideas more compelling and relevant.
The advantage of fresh eyes
You might think that an outside writer’s lack of deep knowledge about your business is a disadvantage. However, this can actually work in your favor. Because the writer needs to thoroughly understand your message before presenting it, they will ask many questions—possibly including ones you and your team haven’t thought of. These questions are often the same ones your potential customers would ask, allowing the writer to address these concerns effectively in the white paper.
Maintaining objectivity
When an external writer works under your guidance, it’s easier to maintain objectivity during the review and editing process. You can provide feedback without worrying about hurting the feelings of a colleague. If someone else critiques the work, you can redirect those comments; and if your boss is impressed, you’re still in line for the credit.
