27
Jan
Using educational white papers as a powerful marketing strategy
If your company and its products or services are at the forefront of your market or industries, you may actually…
Month: January 2021
20
Jan
Make white papers and blogs a powerful combination
White papers and blogs are natural counterparts, and blogging presents several ways to increase awareness of your white paper. A…
13
Jan
Start your white papers by thinking like your audience
The first step in writing effective white papers isn’t thinking about what you want to say. It’s thinking about what…
06
Jan
Why white papers work better than advertising
White papers work better than advertising when it comes to trying to convince customers and prospects to take action. That…