Author: Scott Flood

Before you can write or design it, you need to think about how to structure white papers. While a typical…

To design white papers, you need to consider their role. Often, companies and graphic designers try to make them fancy…

White papers work well in today’s business environment because everyone is struggling to do more in less time. Like you,…

White papers and Winston Churchill share an important connection. One of today’s most effective marketing communications tools, the white paper…