30
Jun
Features and benefits: what’s the big difference and why?
Features and benefits are the cause of some confusion when writing white papers. While many people believe the two words…
Author: Scott Flood
23
Jun
5 reasons white papers and webinars are a great combination
White papers and webinars are both powerful tools on their own. When you combine them in a joint effort, they…
09
Jun
5 key steps when you interview white paper SMEs
White paper SMEs (subject matter experts) play an important role in developing white papers for marketing or educational purposes. That’s…
02
Jun
Is a white paper table of contents really necessary?
A white paper table of contents is a common technique, but it’s often handled incorrectly. Because white papers tend to…
26
May
How to effectively and responsibly use sources in white papers
Using sources in white papers is a way to add depth and credibility to the messages you wish to share….
19
May
4 white paper mistakes you shouldn’t make
White paper mistakes are the things some organizations do that hurt the effectiveness and credibility of the white papers they…
12
May
It’s never okay to use plagiarism in white papers
Plagiarism in white papers is a topic that raises questions now and again. When people are developing white papers for…
28
Apr
How do you write a white paper for business?
“How do you write a white paper?” is one of the most common questions the White Paper Pro hears from…
21
Apr
White paper proposals and the best ways to write them
White paper proposals are often the first step in the process of developing a while paper. If your company or…
14
Apr
Incorporating abstracts in white papers is unnecessary
Abstracts in white papers trigger debates Abstracts in white papers is a subject often up for debate. Also called “executive…