01
Sep
Should white papers quote experts for powerful insight?
White papers quote experts for many reasons and doing so is often a good idea. There are a number of…
Our Blog
25
Aug
4 main types of white papers you can use to connect more powerfully with important audiences
There are several types of white papers companies may use as part of their marketing communications efforts. While the potential…
18
Aug
5 questions to determine whether you need white papers
White papers are a powerful tool for marketing, communications, and education, but you may have wondered whether white papers are…
11
Aug
Smart reasons why you should never use blatant promotion in white papers
White papers are one of the most powerful tools available for marketing communications … but only when they are used…
04
Aug
3 ways a white paper editor improves white papers
White paper editor is not a formal career, but it’s a term describing people who can use their knowledge and…
28
Jul
3 reasons white paper subheads improve readership and navigation
White paper subheads offer a powerful way to increase readership of your white papers and build understanding of the subject…
21
Jul
5 fantastic ways to use white papers and videos together
White papers and videos are powerful strategic partners, with each offering opportunities for supporting and strengthening the other. The opportunities…
14
Jul
How to create compelling white paper titles
White paper titles may well be the most important component of your white paper, because it determines whether the audience…
07
Jul
Proofreading white papers: 9 practical tips
Proofreading white papers doesn’t sound like fun, but it is critically important for companies that use white papers to educate…
30
Jun
Features and benefits: what’s the big difference and why?
Features and benefits are the cause of some confusion when writing white papers. While many people believe the two words…