Your company has developed a white paper, but after reading it a couple times, you wonder if you should have that white paper rewritten. All the right information is in there, but it just doesn’t sound right. You can’t quite put your finger on it, but it’s not as good as you think it should be.
Have your white paper rewritten by a pro
It’s a common situation, and it’s not because you or anyone on your team has done something wrong. Most of us are skilled at our professions, but not quite as handy when it comes to other tasks. Writing is a common example. Often people who have a great deal of technical or professional knowledge find it difficult to write up what they know in ways that the audiences who are important to them can understand. So instead of sounding like friendly documents providing guidance, their white papers become highly technical, filled with jargon, or poorly organized. The easiest way to improve those white papers is to have them rewritten by a professional writer who specializes in this type of writing.
Professional writers write better
You may be good at handling repairs around your house, but you admit that what you do doesn’t always have a professional look. Take plumbing or electrical projects. The technology and products behind those projects may be fairly basic, but professional plumbers and electricians work with that technology every day, can handle the work more efficiently, and know the tips and tricks for making the project look better. Professional white paper writers are similar. Not only do they have the skills to make your message clearer and more understandable, but their experience with other white papers allows them to convey your information in the most effective ways.
Professional writers can polish your work
Typically, professional writers can take a white paper written by non-writers and edit and polish it in far less time than it would take to write the white paper from scratch. Professionals can find and fix any errors and typos, and they can rework sentence structure and paragraphs to make them more cogent and compelling. Sometimes they may suggest reorganizing the white paper to present the material in a more logical fashion for people who don’t know it as well as you do.
Ask a professional for an estimate
If you have an internally developed white paper that isn’t meeting your expectations, share it with a professional white paper writer and ask for recommendations and an estimate. You may be surprised at how affordable it can be to achieve dramatic improvements that meet your original objectives!
