
Five white paper mistakes even savvy marketers frequently make
White paper mistakes are common in most industries. Even experienced marketers and professionals whose work demands extensive writing often make…
White paper mistakes are common in most industries. Even experienced marketers and professionals whose work demands extensive writing often make…
If you’re looking for tips for successful white papers, you’ve come to the right place. White papers are documents that…
There’s very good reason not to use acronyms and jargon in your white paper, even if you’re writing in an…
Grammar with white papers is an area that creates confusion for many writers (and people who evaluate writers’ work). White…
White paper bullet points can serve many functions, but they’re often misused by people who misunderstand their roles … or…
White paper graphic design advice is valuable not only for the professional graphic designers who are asked to design white…
Do you develop boring white papers? Nobody sets out to deliberately make their white papers dull, but that’s what happens…
There’s more than one difference between a white paper and a case study, even though they’re remarkably similar strategies. If…
A white paper byline, or what’s sometimes called the author credit, has the potential to make your white paper appear…
Using statistics in white papers is a proven tactic for sharing information. Many of the people who write white papers…