30
Oct
Five white paper mistakes even savvy marketers frequently make
White paper mistakes are common in most industries. Even experienced marketers and professionals whose work demands extensive writing often make…
Tips
28
Sep
5 tips for successful white papers
If you’re looking for tips for successful white papers, you’ve come to the right place. White papers are documents that…
29
Mar
Proven tip: don’t use acronyms and jargon in your white paper
There’s very good reason not to use acronyms and jargon in your white paper, even if you’re writing in an…
01
Mar
Grammar with white papers: how important is it?
Grammar with white papers is an area that creates confusion for many writers (and people who evaluate writers’ work). White…
04
Jan
Understanding when you should use white paper bullet points
White paper bullet points can serve many functions, but they’re often misused by people who misunderstand their roles … or…
07
Dec
Powerful advice for white paper graphic design
White paper graphic design advice is valuable not only for the professional graphic designers who are asked to design white…
09
Nov
Boring white papers? Serious doesn’t have to mean being dull
Do you develop boring white papers? Nobody sets out to deliberately make their white papers dull, but that’s what happens…
31
Aug
What’s the difference between a white paper and a case study?
There’s more than one difference between a white paper and a case study, even though they’re remarkably similar strategies. If…
20
Jul
White paper byline: does it make your white paper stronger?
A white paper byline, or what’s sometimes called the author credit, has the potential to make your white paper appear…
06
Jul
5 powerful tips for sharing statistics in white papers
Using statistics in white papers is a proven tactic for sharing information. Many of the people who write white papers…