29
Oct
Features and Benefits: How to Use Both In White Papers
When crafting white papers, the distinction between features and benefits often causes confusion. Many assume these terms are interchangeable, but…
Tips
29
Aug
Leveraging Educational White Papers as a Powerful Marketing Strategy
If your company is pioneering innovative products or services, you might find yourself at a disadvantage that educational white papers…
27
Jun
Evaluate the Quality, Power of Your Writing with A White Paper Checklist
White papers are invaluable tools for sharing in-depth information, thought leadership, and detailed analysis on specific topics. However, not all…
29
Apr
What business writers need to know white papers and copyrights
Few people really understand the relationship between content in white papers and copyrights. When they develop a white paper, they…
29
Feb
The best ways to find a skilled white paper writer
If your company has opted to create a white paper, well done! If you’ve also chosen to enlist the services…
30
Oct
Five white paper mistakes even savvy marketers frequently make
White paper mistakes are common in most industries. Even experienced marketers and professionals whose work demands extensive writing often make…
28
Sep
5 tips for successful white papers
If you’re looking for tips for successful white papers, you’ve come to the right place. White papers are documents that…
29
Mar
Proven tip: don’t use acronyms and jargon in your white paper
There’s very good reason not to use acronyms and jargon in your white paper, even if you’re writing in an…
01
Mar
Grammar with white papers: how important is it?
Grammar with white papers is an area that creates confusion for many writers (and people who evaluate writers’ work). White…
04
Jan
Understanding when you should use white paper bullet points
White paper bullet points can serve many functions, but they’re often misused by people who misunderstand their roles … or…