07
Dec
Powerful advice for white paper graphic design
White paper graphic design advice is valuable not only for the professional graphic designers who are asked to design white…
Tips
09
Nov
Boring white papers? Serious doesn’t have to mean being dull
Do you develop boring white papers? Nobody sets out to deliberately make their white papers dull, but that’s what happens…
31
Aug
What’s the difference between a white paper and a case study?
There’s more than one difference between a white paper and a case study, even though they’re remarkably similar strategies. If…
20
Jul
White paper byline: does it make your white paper stronger?
A white paper byline, or what’s sometimes called the author credit, has the potential to make your white paper appear…
06
Jul
5 powerful tips for sharing statistics in white papers
Using statistics in white papers is a proven tactic for sharing information. Many of the people who write white papers…
08
Jun
Effective white papers need solid facts, not marketing hype
Effective white papers may be written about any number of topics, but they all share a single trait: solid proof…
11
May
5 surprising reasons technical white papers lose audiences
Many organizations develop technical white papers to explain the advantages they offer or to educate their stakeholders about situations or…
28
Apr
White paper graphics: 7 considerations for the best quality
White paper graphics can provide a powerful addition to your white paper, as long as you’re choosing the right types…
02
Mar
White paper readers tend to be skimmers
White paper readers rarely take the time to carefully read every word of a white paper, even though that’s what…
03
Nov
Are you cramming too much into your white paper?
You can communicate too much You and your team have worked for several weeks to develop your white paper detailing…