23
Dec
White paper case studies deliver powerful performance in marketing
White paper case studies make good subjects for marketing white papers. One of the most effective uses for white paper…
Author: Scott Flood
16
Dec
Social media and white papers: a powerful pair
Social media and white papers make a natural combination. If you’re looking for an inexpensive and effect way to promote…
09
Dec
White paper typos can undermine strong content marketing efforts
White paper typos can be deadly in white papers. Some people who make a mistake shrug and say, “nobody’s perfect.”…
02
Dec
How to write a great white paper
If you want to know how to write a great white paper, your work doesn’t begin when you start drafting…
25
Nov
White paper writer needed even if others can write
It’s not unusual to see postings on industry message boards and social media saying, “white paper writer needed.” Often it’s…
18
Nov
How to write a white paper format
Knowing how to write a white paper format is one of many decisions you’ll have to make if you need…
11
Nov
A white paper call to action is critically important
A white paper call to action is a critical piece of your content marketing efforts. If you’re planning to write…
04
Nov
How to hire a white paper writer
Do you know how to wire a white paper writer? If your company has decided to develop a white paper,…
28
Oct
How long does it take to write a white paper?
Even if you’re someone who frequently handles writing for your company or organization, you may not have any idea of…
21
Oct
How to write a good white paper
Knowing how to write a good white paper is an increasingly important skill in the business world. That’s because so…