29
Oct
Features and Benefits: How to Use Both In White Papers
When crafting white papers, the distinction between features and benefits often causes confusion. Many assume these terms are interchangeable, but…
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30
Sep
How Non-Profits Can Leverage White Papers
White papers are frequently utilized in the business sector, but they can also be incredibly effective for non-profit organizations. Investing…
29
Aug
Leveraging Educational White Papers as a Powerful Marketing Strategy
If your company is pioneering innovative products or services, you might find yourself at a disadvantage that educational white papers…
Best Secrets for Generating Leads from White Papers
In the competitive landscape of modern marketing, generating high-quality leads is paramount. White papers have emerged as a powerful tool,…
27
Jun
Evaluate the Quality, Power of Your Writing with A White Paper Checklist
White papers are invaluable tools for sharing in-depth information, thought leadership, and detailed analysis on specific topics. However, not all…
29
May
Can a pro improve a white paper you’ve written?
You’ve been hard at work on a white paper, but it just doesn’t sound right. You wonder if a professional…
29
Apr
What business writers need to know white papers and copyrights
Few people really understand the relationship between content in white papers and copyrights. When they develop a white paper, they…
29
Mar
Strategies for creating better white paper titles
Creating white paper titles may well be the most important task when developing a white paper, because it determines how…
29
Feb
The best ways to find a skilled white paper writer
If your company has opted to create a white paper, well done! If you’ve also chosen to enlist the services…
29
Jan
White papers support prospects so they can make decisions faster
White papers support a robust sales approach, particularly in scenarios where the decision-making process involves multiple stakeholders. If your company…