22
Sep
Smart advice about white papers and copyrights
There are many misunderstandings about white papers and copyrights. When organizations develop white papers, they may want to include information…
Tips
15
Sep
Does it make sense to have your white paper rewritten?
Your company has developed a white paper, but after reading it a couple times, you wonder if you should have…
01
Sep
Should white papers quote experts for powerful insight?
White papers quote experts for many reasons and doing so is often a good idea. There are a number of…
25
Aug
4 main types of white papers you can use to connect more powerfully with important audiences
There are several types of white papers companies may use as part of their marketing communications efforts. While the potential…
11
Aug
Smart reasons why you should never use blatant promotion in white papers
White papers are one of the most powerful tools available for marketing communications … but only when they are used…
04
Aug
3 ways a white paper editor improves white papers
White paper editor is not a formal career, but it’s a term describing people who can use their knowledge and…
07
Jul
Proofreading white papers: 9 practical tips
Proofreading white papers doesn’t sound like fun, but it is critically important for companies that use white papers to educate…
30
Jun
Features and benefits: what’s the big difference and why?
Features and benefits are the cause of some confusion when writing white papers. While many people believe the two words…
19
May
4 white paper mistakes you shouldn’t make
White paper mistakes are the things some organizations do that hurt the effectiveness and credibility of the white papers they…
12
May
It’s never okay to use plagiarism in white papers
Plagiarism in white papers is a topic that raises questions now and again. When people are developing white papers for…