03
Feb
Non-profits use white papers for better education, training and development
Smart non-profits use white papers for several reasons. While white papers are commonly used in the business world, they can…
Our Blog
27
Jan
Using educational white papers as a powerful marketing strategy
If your company and its products or services are at the forefront of your market or industries, you may actually…
20
Jan
Make white papers and blogs a powerful combination
White papers and blogs are natural counterparts, and blogging presents several ways to increase awareness of your white paper. A…
13
Jan
Start your white papers by thinking like your audience
The first step in writing effective white papers isn’t thinking about what you want to say. It’s thinking about what…
06
Jan
Why white papers work better than advertising
White papers work better than advertising when it comes to trying to convince customers and prospects to take action. That…
30
Dec
Great ways to promote white papers in your newsletter
Using white papers in your newsletter can provide a powerful partnership. If you regularly send an email newsletter or other…
23
Dec
White paper case studies deliver powerful performance in marketing
White paper case studies make good subjects for marketing white papers. One of the most effective uses for white paper…
16
Dec
Social media and white papers: a powerful pair
Social media and white papers make a natural combination. If you’re looking for an inexpensive and effect way to promote…
09
Dec
White paper typos can undermine strong content marketing efforts
White paper typos can be deadly in white papers. Some people who make a mistake shrug and say, “nobody’s perfect.”…
02
Dec
How to write a great white paper
If you want to know how to write a great white paper, your work doesn’t begin when you start drafting…