14
Feb
How should you design white papers?
Before beginning white paper design, you need to consider their role. Often, companies and graphic designers try to make them…
Tips
14
Feb
Why are white papers so effective?
White papers work well in today’s business environment because everyone is struggling to do more in less time. Like you,…
13
Jan
Start your white papers by thinking like your audience
The first step in writing effective white papers isn’t thinking about what you want to say. It’s thinking about what…
09
Dec
White paper typos can undermine strong content marketing efforts
White paper typos can be deadly in white papers. Some people who make a mistake shrug and say, “nobody’s perfect.”…
02
Dec
How to write a great white paper
If you want to know how to write a great white paper, your work doesn’t begin when you start drafting…
11
Nov
A white paper call to action is critically important
A white paper call to action is a critical piece of your content marketing efforts. If you’re planning to write…
21
Oct
How to write a good white paper
Knowing how to write a good white paper is an increasingly important skill in the business world. That’s because so…
07
Oct
You know too much to write your own white paper
If you think you should write your own white paper, you may assume that you — or someone on your…
23
Sep
What is a white paper and how to write one?
What is a white paper? White papers are documents that explore complex issues to educate audiences. In a marketing or…
05
Aug
White papers and conferences and trade shows
White papers and conferences are a natural combination. If you’re looking for an excellent way to promote your company, an…