A professional white paper writer may be a smart choice. You can write a white paper by yourself, or you can turn to your team. However, there are many advantages to asking a professional white paper writer to handle the project.
A professional white paper writer has the time
Even if you’re an excellent writer, if you don’t write regularly, it’s probably going to take you more time than you realize to develop your white paper. And what’s going to happen to the rest of your workload while you’re spending hours trying to find the right words and organize them into sentences and paragraphs? Is someone else going to step up and help or are your workdays only going to get longer?
A professional white paper writer is independent and neutral
A professional white paper writer will bring more objectivity to the process and be better able to point out how your audience might not come away with the same impression of what you plan to say. An outsider approaches the process and your company with fewer preconceived notions and internal assumptions about your product or service. They can also challenge the biases and opinions you and your team hold.
Thinking like your audience
A professional writer will approach white papers not from the point of view of your company, but from that of your audience. Professionals think about what’s important to the audience and what they need to know, so they can make your ideas and arguments more compelling and meaningful to them.
Ignorance can be healthy
You may think an outside writer is at a disadvantage because he or she doesn’t have your level of knowledge. Actually, that can be a big advantage. Because a writer has to develop a thorough understanding before presenting your message to the outside world, they’ll have to ask a lot of questions, including questions you and your team may not have considered. Those are likely to be many of the same questions your prospective customers might ask, so the writer can address those issues in the white paper.
Avoiding bruised egos
When an outsider writes under your direction, you can approach the work with greater objectivity. You’ll have the opportunity to review and edit it without having to worry that your comments will reflect negatively on the person in the next office or department. If someone else finds fault with it, you can deflect those criticisms — but if your boss is thrilled with it, guess who gets the credit?