14
Feb
The best way to structure white papers?
Before you can write or design them, you need to think about how to structure white papers. While a typical…
Author: Scott Flood
14
Feb
How should you design white papers?
Before beginning white paper design, you need to consider their role. Often, companies and graphic designers try to make them…
14
Feb
Why are white papers so effective?
White papers work well in today’s business environment because everyone is struggling to do more in less time. Like you,…
10
Feb
Never choose white paper writers by cost alone
The familiar adage “you get what you pay for” definitely applies to white paper writers. Search the internet, and you’ll…
03
Feb
Non-profits use white papers for better education, training and development
Smart non-profits use white papers for several reasons. While white papers are commonly used in the business world, they can…
27
Jan
Using educational white papers as a powerful marketing strategy
If your company and its products or services are at the forefront of your market or industries, you may actually…
20
Jan
Make white papers and blogs a powerful combination
White papers and blogs are natural counterparts, and blogging presents several ways to increase awareness of your white paper. A…
13
Jan
Start your white papers by thinking like your audience
The first step in writing effective white papers isn’t thinking about what you want to say. It’s thinking about what…
06
Jan
Why white papers work better than advertising
White papers work better than advertising when it comes to trying to convince customers and prospects to take action. That…
30
Dec
Great ways to promote white papers in your newsletter
Using white papers in your newsletter can provide a powerful partnership. If you regularly send an email newsletter or other…