14
Feb
The best way to structure white papers?
Before you can write or design them, you need to think about how to structure white papers. While a typical…
Marketing
14
Feb
How should you design white papers?
Before beginning white paper design, you need to consider their role. Often, companies and graphic designers try to make them…
14
Feb
Why are white papers so effective?
White papers work well in today’s business environment because everyone is struggling to do more in less time. Like you,…
27
Jan
Using educational white papers as a powerful marketing strategy
If your company and its products or services are at the forefront of your market or industries, you may actually…
20
Jan
Make white papers and blogs a powerful combination
White papers and blogs are natural counterparts, and blogging presents several ways to increase awareness of your white paper. A…
06
Jan
Why white papers work better than advertising
White papers work better than advertising when it comes to trying to convince customers and prospects to take action. That…
30
Dec
Great ways to promote white papers in your newsletter
Using white papers in your newsletter can provide a powerful partnership. If you regularly send an email newsletter or other…
23
Dec
White paper case studies deliver powerful performance in marketing
White paper case studies make good subjects for marketing white papers. One of the most effective uses for white paper…
16
Dec
Social media and white papers: a powerful pair
Social media and white papers make a natural combination. If you’re looking for an inexpensive and effect way to promote…
25
Nov
White paper writer needed even if others can write
It’s not unusual to see postings on industry message boards and social media saying, “white paper writer needed.” Often it’s…